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A marketing leader with proven accomplishments earned by partnering, collaborating, negotiating, and mediating between stakeholders.

 

Demonstrated success in delivering brand development and higher than average returns on investments with a history of adapting to rapidly changing environments while creating innovative communications, marketing, and public relations efforts.

 

Excellent written and interpersonal communicator. Hands-on leader and mentor with a history of seeing around corners and effectively using the real world as a classroom. Recognized for analyzing trends and accurately predicting results.

 

A consummate listener who is continually seeking new skills and best practices. Positive self-starter who remains optimistic under pressure. 

Jim Quiggins, MBA

Communications, Marketing, Public Relations, and Advertising

 

Driven to Identify Opportunities and Communicate Ideas Connecting Brands to Customers and Community

 

 

Email:

jquiggins31@yahoo.com 

 

 
SKILLS

Microsoft Office

SEO

Graphic and Web Design

Project Management

Adobe Creative Suite

Photography

Writing

Marketing Strategy

 
PORTFOLIO
 
Professional Summary

A marketing leader and MBA graduate with over 15 years of success partnering, collaborating, negotiating, and mediating among stakeholders. Proven success in delivering brand development and higher than average returns on investments with a history of adapting to rapidly changing environments while creating innovative communications, marketing, and public relations efforts. Excellent written and interpersonal communicator. Hands-on leader and mentor with a history of seeing around corners and effectively using the real world as a classroom. A visionary leader and consummate listener who is known for analyzing trends, seeing around corners, and accurately predicting results while continually seeking new skills and best practices. Positive self-starter who remains optimistic under pressure.

Experience

March 2020 –Present: Eminence Speaker, LLC, Eminence, KY

Marketing Director

Responsible for the long-term global marketing strategy and day to day marketing activities of the organization as the marketing, advertising, and public relations leader for Eminence Speaker.

Responsibilities include:

  • Developing the marketing strategy to support company objectives.

  • Executing global marketing initiatives, brand development, and new product rollouts consistent with marketing strategy.

  • Overall responsibility for brand management and corporate identity

  • Efforts include print advertising, product catalog production, email marketing, web development, SEO, copywriting, photography, video production, social media marketing, trade show planning and execution.

  • Managing and improving CRM and lead generation campaigns.

  • Monitoring and reporting on the effectiveness of marketing communications.

 

January 2018 –Present: Various Companies, Louisville, KY  

Marketing Communications Executive Consultant

Provide marketing, communications, public relations, strategy, brand, and creative direction for clients. Manage E-commerce builds and software implementation. Other services include photography, content writing, press releases, event planning, promotions, social media, web design, SEO, SEM, and graphic design, as well as supervising agencies and vendors in the completion of contracts to maximize marketing investments for clients.

Client successes include:

  • Supervised completion of previously stalled web development projects by identifying challenges and actively managing overseas developers and content creators to successfully solve issues.

  • Improve organic search rankings for websites by identifying and implementing a keyword strategy.

  • Improved brand social media engagement through managed content creation for target audiences.

 

June 2012 – June 2017: Shoe Sensation, Inc., Jeffersonville, IN

Vice President of Marketing

Led marketing, brand, public relations, communications strategy, planning, and execution resulting in 300% company growth and eight consecutive years of comparative store increases. Mentored marketing personnel. Developed strategic marketing recommendations for the board of directors based on previous KPIs. Spearheaded company public relations communications strategy and influencers. Ensured final marketing, communications, and public relations plans represented all of the stakeholders' interests.

Key accomplishments:

  • Delivered over 200% increase in return on investment as concept development and editorial lead for all marketing, communications, and public relations marketing programs including SEO, SEM, email automation, print, radio, television, social media, direct mail, digital marketing, in-store marketing, and public relations.

  • Implementation of CRM (Customer relationship management) marketing automation program increased traffic, activation, acquisitions, and conversion KPIs resulting in a sales increase of 20%.

  • 50% conversion increase resulting from UI (user interface) improvements driven by analytics and KPIs (Key Performance Indicators).

  • 25% increases in traffic and conversions following events as part of an experiential engagement strategy targeting customers in local communities.

  • 150% increase in year over year Work & Safety business resulting from redesigned strategic communication materials and refocused product presentations for BtoB sales.

  • Social media communications strategy and storytelling methodology resulted in doubling followers for social media channels year over year.

  • Negotiated overall 10% reduction in rates for traditional marketing and in-store point of purchase program enabling the reallocation of spend to digital media.

 

March 2007 – June 2012: Shoe Sensation, Inc., Jeffersonville, IN

Advertising Director

Marketing, communications, and public relations leader for a rapidly growing retail company. Delivered comparative store gains at a rate well above industry peers. Mentored marketing personnel and social media team. Ensured all efforts were accurate and timely. Planned, managed, and reported marketing P&L.

Key accomplishments:

  • 50% year over year sales increases in pilot locations resulting from the charitable partnership program.

  • Negotiated increases in cooperative advertising funds by partnering with vendors to expand advertising reach.

  • Created store associate incentive contests that engaged and invested teams of associates resulting in 25%-50% sales increases and improved employee retention.

  • 100% increase in return on investment from traditional media with improved creative and refined targeting.

  • 50% conversion increases resulting from improved in-store marketing.

  • Maintained tight tolerances on marketing budget by identifying opportunities and overcoming challenges to expand marketing reach per dollar and increase return on marketing investment.

 

January 2001 –March 2007: Various Companies, Lexington, KY, and Los Angeles, CA 

Marketing Consultant

Global marketing, communications, public relations, strategy and creative direction provider for clients. Industries served include textiles, distilled spirits, wine and beer, restaurants, and musical instruments. Managed E-commerce builds and software implementation for clients. Other services included photography, content writing, press releases, event planning and promotion, web design, SEO, SEM, and graphic design, as well as supervising agencies and vendors in the completion of contracts to maximize marketing investments for clients.

Education

University of Kentucky / Lexington, KY

  • Masters of Business Administration - Executive MBA, Class of 2020

Eastern Kentucky University / Richmond, KY

  • Bachelor’s Degree, Journalism

 

Skills

Leadership, People Management, Mentoring, Coaching, Strategy, Emotional Intelligence, Creative Thinking, Public Relations, Cross-Functional Collaboration, Innovation, Engagement, Writing, Photography, Marketing, Project Management, Marketing Evaluation, Digital Marketing, Digital Strategy, Direct Response Marketing, Adobe Creative Suite, Microsoft Office, Design, WordPress, Magento, Shopify, User Experience, Marketing Strategy, Budget Planning and Management, Customer Relationship Management

EXPERIENCE
CONTACT ME

Jim Quiggins, MBA

Results Driven Creative Marketing and Public Relations Professional

 

Driven to Identify Opportunities and Communicate Ideas Connecting Brands to Customers and Community

 

 

Email:

jquiggins31@yahoo.com 

© 2020 By Jim Quiggins. 

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