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Marketing leader with over 15 years of experience partnering, collaborating, negotiating and mediating among multiple stakeholders to create innovative communications, marketing, and public relations efforts with proven higher than average return on investment while adapting to rapidly changing environments.

 

Excellent written, verbal and interpersonal communicator. Hands-on leader and mentor with a history of seeing around corners and effectively using real world as classroom. Known for analyzing trends and accurately predicting results.

 

Consummate learner continually seeking new skills and best practices. Positive self-starter who remains optimistic under pressure.

Jim Quiggins

Results Driven Creative Marketing and Public Relations Professional

 

Driven to Identify Opportunities and Communicate Ideas Connecting Brands to Customers and Community

 

 

Email:

jquiggins31@yahoo.com 

 

 
SKILLS

Microsoft Office

SEO

Graphic and Web Design

Project Management

Adobe Creative Suite

Photography

Writing

Marketing Strategy

 
PORTFOLIO
 
2018-Present

Marketing and Public Relations Consutant

Provide marketing, public relations, strategy and creative direction for clients. Manage E commerce builds and software implementation for clients. Other services include photography, content writing, press releases, event planning and promotion, web design, SEO, SEM and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.

Shoe Sensation, Inc.

Led all communications, marketing, and public relations efforts as a partner in driving 300% company growth and 8 consecutive years of comparative store increases. Mentored marketing personnel and social media team to manage and align projects, vendors and budgets for SEO, SEM, email automation, print, radio, television, social media, direct mail, digital marketing, in-store marketing and public relations. Led marketing and communications strategy planning and execution including implementation of marketing software. Reported P&L and ROI (Return on Investment) including KPIs (Key Performance Indicators) and developed strategic recommendations for future efforts. Spearheaded company philanthropic communications strategy and influencers. Ensured all stakeholder’s visions were represented in final marketing, communications and public relations plans. Planned, managed and reported marketing and public relations P&L.

  • Delivered over 200% increase in return on investment as concept development and editorial lead for all marketing, communications and public relations marketing programs including SEO, SEM, email automation, print, radio, television, social media, direct mail, digital marketing, in-store marketing and public relations.

  • Increased traffic, activation, acquisitions, conversion and sales 20% with implementation of CRM (Customer relationship management) marketing automation.

  • UI (user interface) and customer relationship management system improvements driven by analytics and KPIs (Key Performance Indicators) resulting in 50% conversion increase.

  • Developed experiential engagement strategy targeting customers in local communities at events and festivals resulting in 25% increases in traffic and conversions following events.

  • Developed strategic communication materials and product presentations for BtoB sales, investor decks and corporate communications leading to building new channels of business and company acquisitions.

  • Increased traffic and conversion with improved event planning, employee communications and stronger calls to action on in-store marketing materials.

  • Established successful social media communications strategy and storytelling methodology more resulting in doubling followers for social media channels year over year.

  • Established successful social media communications strategy and storytelling methodology more resulting in doubling followers for social media channels year over year.

  • Negotiated lower rates for traditional marketing enabling reallocation of spend to digital media.

2012-2017

Vice President of Marketing

2007-2012

Advertising Director

Shoe Sensation, Inc.

2001-2007

Marketing and Public Relations Consutant

Provided global marketing, public relations, strategy and creative direction for clients. Industries served included: textiles, distilled spirits, wine and beer, restaurant, and musical instruments. Managed E commerce builds and software implementation for clients. Other services included photography, content writing, press releases, event planning and promotion, web design, SEO, SEM and graphic design as well as supervising agencies and vendors in completion of contracts to maximize marketing investments for clients.

EXPERIENCE
CONTACT ME

© 2018 By Jim Quiggins. 

Jim Quiggins

Results Driven Creative Marketing and Public Relations Professional

 

Driven to Identify Opportunities and Communicate Ideas Connecting Brands to Customers and Community

 

 

Email:

jquiggins31@yahoo.com 

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